Womanizer is a high-end sex toy brand. For a year I worked on expanding Womanizer’s audience on social media and defining the brand image for potential customers worldwide. The focus was on a more diverse, sex-positive, and modern approach to the topic. I organised photo shoots, planned and executed a social media strategy and led influencer marketing. At the end of my time with Womanizer, we were able to move from 10,000 to 30,000 followers on Instagram.